Social Media Strategy for Adventure Tourism- Rimrock Adventures
Rimrock Adventures, the first and favorite river outfitter in Mesa County, Colorado, needed a focused digital game plan to boost visibility, attract bookings, and deepen community loyalty. We partnered with their team to create a high-impact social media and marketing strategy aligned with their legacy, local roots, and adventure-first brand identity.
Goals
Build a consistent online presence with strategic content.
Grow social media reach, engagement, and conversions.
Clarify calls-to-action for guided trips and rentals.
Empower the in-house team with systems and templates for sustained marketing success.
Data-Driven Results
With a 3-month strategy in place, Rimrock saw a tremendous increase in followers, reach, content interactions, and post consistency. All of this built momentum for increased trip bookings, river gear rentals, and lasting customer loyalty. Across Instagram and Facebook:
Content views are up over 900% on average
Content interactions are up over 2,000% on average
Followers increased by over 200% on average
Brand + Content Design
We defined a bold and energetic content voice anchored by a desert-toned brand palette and a flexible Canva template system.
Chose a playful, rugged font system pairing
Designed branded content templates for lifestyle storytelling, promotions, and testimonials
Introduced a custom content calendar, hashtag guide, and voice notes to unify posting efforts across platforms
Platform Strategy & Performance Audit
We identified Instagram and Facebook as the top-performing industry and owned platforms, with a female-majority audience on both
Audited past posts and identified top content drivers: human-centric photos, animal content, and action-packed CTAs
Built systems for tracking engagement, reach, clicks, and customer conversions month-to-month
Pillar-Based Content System
With data-driven insights about the content and platforms that were performing the best, we structured a three-pillar content strategy designed to guide users through the full journey — from awareness to loyalty.
Pillar 1: Generate Demand Focused on authentic adventure content that showcases the Rimrock experience and inspires shares, saves, and tags
Pillar 2: Convert Demand Tactically driven CTAs highlighting booking deadlines, gear benefits, and trip openings for Westwater and Ruby
Pillar 3: Retain Demand Trust-building content like customer shoutouts, guide stories, thank-you messages, and community engagement prompts
Client Empowerment
We know that strategy without implementation is useless. That’s why we trained Rimrock’s staff to implement the strategy we created, including content creation, performance tracking, as well as reputation management and community engagement across digital platforms.
Delivered training for employees to use Meta Business Suite, custom Canva templates, and hashtag/keyword strategies
Created an easy-to-use content calendar with suggested posts tied to business objectives
Designed review-request systems, social media workflows, and photo contest ideas to support evergreen engagement
Systems & Workflow
Setup weekly checklists for employees to manage content, respond to engagement, and source user-generated content
Introduced Linktr.ee for click tracking and provided goal-specific prompts to increase booking traffic
Ready to Build a Strategy Like This?
If your small business needs a digital content evaluation and custom strategy, Spindle Digital is here to help. We’re fast, strategic, and here to make sure you get seen online - and that when your customers find you, your systems are ready to handle them.
