Author Website Build In Squarespace: Nicholas Ensley Mitchell
Professor, essayist, and author Dr. Nicholas Ensley Mitchell needed a website ahead of his first book launch. Spindle partnered with him to create a modern, impactful website on Squarespace that people easily find when they Google him, with links to purchase his book and explore his many published essays.
Our Goals
Establish an online “home” for the author, his work, and his contact information
Provide links for visitors looking to buy his books
Explain his new book’s premise and drum up anticipation for the launch
Responsive design for cohesive user experience across devices
On-page SEO for search visibility
Website Build Strategy
A modern, striking design to provoke a visual appeal for the book using elements of cover art and a matching yellow-and-black color scheme
An “essays” section to serve as a repository for every published essay link in his repertoire
Internal links on every page for SEO and UX
Contact form for readers and press inquiries, with optional newsletter signup
Blog created for use by the author at a later date
Post-launch support
Updated the site on the day of the book launch, troubleshot issues, and offered ongoing SEO directives to build traffic and backlinks
One-on-one virtual education session with the client to teach him how to update, maintain, and add pages to his new website
Ready to Build a Site Like This?
If your small business needs website design, SEO support, and systems that scale, Spindle Digital is here to help. We’re fast, strategic, and here to make sure you get seen online — and that when your customers find you, your systems are ready to handle them.
