Law Firm Website Refresh & SEO: Hinds & Hinds Family Law
Hinds & Hinds Family Law needed a website refresh to boost user experience and drive up consultation bookings. Spindle partnered with them to deliver a refreshed website within their existing WordPress framework, with new SEO-focused headers and copy, calls-to-action, streamlined navigation, a five-star reviews page, standardized staff bios and headshots, and embedded Calendly booking functionality.
Our Goals
Increase organic traffic through improved search visibility
Increase consultations with prospective clients
Improve user experience across devices
Drive conversions through clear calls to action
Update headshots and bios for attorneys and staff
Integrate on-page Calendly booking functionality
Ensure on-page SEO supports these goals
Track improvements with Google Search Console
Website Refresh Strategy
Update plugins and WP Core version in WordPress, and PHP version on the host end for a fresh start
Reconfigure navigation and outdated aesthetics into a streamlined user journey
Implement updated colors, background images, scrolling animations, and a new set of consistent headshots taken by our partner photographer, Josh Hall Photo
Reorganize existing blog content into distinct categories that display separately to improve UX
Add a page to display glowing client reviews
Connect with attorneys and staff to complete standardized design and content across employee pages
Revamp meta descriptions, alt-text, meta titles, header tags, and more for improved SEO and visibility
Route other existing domain properties to the main website
Rework copy across pages to highlight the firm’s long and excellent reputation
Our partner photography studio took headshots on location for Hinds & Hinds Family Law Firm.
Functional Business Integrations
Integrated the client’s existing scheduling tool (Calendly) seamlessly into the site
Configured automated email sequence for pre-payment for booked consultations
Connected the site to Google Search Console to continually track progress
Ready to Build a Site Like This?
If your small business needs website design, SEO support, and systems that scale, Spindle Digital is here to help. We’re fast, strategic, and here to make sure you get seen online — and that when your customers find you, your systems are ready to handle them.
