From Idea to Inbox: How We Built a High-Value Lead Magnet
Here’s the elephant in the marketing department: most “freebies” on the internet are either overwhelming, underwhelming, or thinly-disguised sales pitches wearing a PDF costume. If you’ve ever found yourself inside an online sales funnel, you know it’s true. This project was none of those. We recently partnered with a depth psychology wellness practitioner to build a high-touch, high-value lead magnet that feels more like a thoughtful experience than a marketing funnel - and still converts beautifully.
Here’s how we did it, what made it work, and what other brands can learn from it.
The Goal: Create a Lead Magnet That Feels Like Genuine Care, Not Clickbait.
The brief was clear:
Serve women who feel disconnected from themselves.
Offer something genuinely useful - not a teaser that withholds value.
Build trust, not anxious urgency.
Create a funnel that respects the nervous system.
In other words: no countdown timers. No “act now or else.” No 37-page PDF no one finishes.
Instead, we designed a five-part guided experience delivered by email - slow, embodied, and deeply intentional. And yes, it still converts.
The Strategy: A Funnel Built Around a Real Experience
Rather than leading with features or outcomes, we anchored the entire funnel around felt experience. That meant:
A single-focus landing page (no distractions, no menu chaos).
Clear, calming language.
One primary CTA: receive the experience.
Thoughtful pacing instead of instant overload.
This is the same framework we use when building conversion-focused landing pages for purpose-driven brands - good funnel strategy crossed with good UX design -but built especially for service providers, coaches, clinicians, and educators.
Visit The Return to Yourself Journey
Note: Our clients manage their own websites, so they may look different today
than they did at launch!
The Structure: Five Lessons, One Cohesive Journey
Instead of dumping everything at once, the content unfolds over ten days. Each lesson builds on the last, creating momentum without pressure. The experience includes:
Short teaching videos in each email offering an orientation to the topic, and guidance for the practice.
Simple, cumulative practices to solidify learning.
Body-based reflection practices.
Gentle invitations and examples to apply insights in real life.
This structure does two important things: It keeps engagement high (so people actually finish it), and it positions the creator as thoughtful, trustworthy, and grounded. That’s the sweet spot.
The Tech Stack: Simple, Solid, and Scalable
We built this entire experience using:
Wix for the landing page and thank-you flow.
Email automation within Wix CRM for delivery and pacing.
Smart, mobile-first design (because inbox happens on phones).
We didn’t want to over-engineer this, or make it so complicated that our client couldn’t adjust it as needed, so it’s just simple, clean execution, within her existing website platform.
We also optimized:
Email deliverability spam-filter friendliness (great content doesn’t matter if it never hits the inbox).
mobile vs desktop formatting.
CTA placement across the funnel.
Want Help Building Something Like This?
Spindle designs:
High-conversion landing pages are thoughtful.
Lead magnets email drips that people actually read.
Funnels that feel respectful and human.
If you’re ready to build something that reflects your values and grows your list, let’s talk.
